I'm the Digital Director at Plato, an agency in Christchurch. That means leading strategy, roadmaps, and delivery for clients, but I'm still very much a hands-on engineer. Full-stack, comfortable across APIs, databases, front ends, and the infrastructure decisions that keep large-scale systems reliable such as CDN and edge architecture, cloud storage, and deployment pipelines.
A growing part of my focus is building AI products and productising what great digital delivery actually looks like, turning repeatable expertise into scalable, well-defined offerings. AI is a genuine part of how I work now. Agentic workflows, coding agents, and LLM-backed tooling are in the stack, and I use them to move faster and take on unfamiliar platforms without dropping quality.
Ecommerce and content platforms are where I do my best work. That means building online stores that are fast, scalable, and conversion-focused, and content management setups that editors actually enjoy using. I've shipped campaigns, migrations, and long-running digital properties for retailers, cultural institutions, and organisations with real complexity.
Platforms & tools
These are the tools I reach for first. I'll use whatever the project needs.
- AI & Automation
- OpenAI · Anthropic · Google · n8n
- Infrastructure
- Cloudflare · Vercel · Netlify · SiteHost
- Frameworks
- Next.js · Astro · React · Laravel
- Ecommerce
- Shopify · BigCommerce
- Content
- Storyblok · Sanity · Craft · Dato · Statamic
Selected work
A few recent projects showing breadth across commerce, content, and custom front ends. Developed by myself or at Plato.
- McKenzie & Willis Shopify · Hydrogen
- Scorpion Supplements Shopify
- Bargain Blinds & Curtains Laravel · Headless
- Kattsafe Next.js · Storyblok CMS
Available for projects across New Zealand and Australia. Planning a storefront, a marketing rebuild, looking to automate or maybe to utilise AI?